A key challenge for loyalty program owners is accurately predicting their loyalty program liability years ahead in the future, and how to plan their program from a financial perspective to optimise the lifetime value of their customers.
Today's guest, Len Llaguno, specialises in leveraging the art, science and modelling skills of his actuarial toolbox to predict consumer behaviour to advise key investment and financial strategies for some of the world's largest loyalty programs.
Kyros Insights are uniquely experienced in loyalty liability management, predicting customer lifetime value and advising brands on the potential impact of major program changes to ensure the optimum commercial performance of any loyalty program, particularly in these unprecedented times.
Listen to this masterclass in loyalty from a financial perspective to access specialised insights for your program that your finance teams will love.
Watch last week's episode #74: Australian Consumer Loyalty Research – Mark James CEO Customology