When Sky recognised that loyal customers didn’t always feel rewarded for their commitment, it transformed its approach to customer loyalty.
In this classic Let’s Talk Loyalty episode, Rob Chandler, Former Head of Customer Loyalty, shares the story behind Sky VIP – the industry’s first tenure-based programme built on the promise that “the longer you stay, the better it gets.”
From exclusive experiences to innovative ways of saying thank you, this episode offers timeless insights into creating loyalty that lasts.