In this Best of the Back Catalogue episode of Let’s Talk Loyalty, we revisit the story of Wiiv Rewards, Mauritius’ pioneering coalition loyalty programme launched by IBL Group.
Designed to unite leading brands across grocery, pharmacy, transport and leisure, Wiiv built a community-first loyalty ecosystem that quickly gained international recognition. In 2018, the programme won the Regional Loyalty Champion Award for the Middle East & Africa and was Highly Commended for Best New Loyalty Programme Launch at the Loyalty Magazine Awards.
A timeless conversation exploring coalition loyalty, community engagement and the strategies behind one of Africa’s most celebrated loyalty programme launches.