#80: Loyalty Trends in APAC by Epsilon's Ashish Sinha

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By: Wise Marketer Staff |

Posted on February 11, 2021

As the platform powering loyalty programmes for Walgreens, Dell, Marriott Hotels and many others, Epsilon is uniquely placed to comment on global trends in loyalty as we settle in to 2021. 

Today's episode features an interview with Ashish Sinha, who shares some great insights from his role as Managing Director for Epsilon in Asia Pacific, including his increased focus on the Middle East region. 

We share stories of innovative loyalty initiatives in eCommerce, as well as some key loyalty principles he is seeing, such as consumer demand for trust and real relationships with brands beyond just transactions.

Watch last week's episode #78: Yes Rewards from ENOC – Fuel, Food & Convenience Loyalty in UAE