The venerable Freddie Awards celebrated their 26th year of annointing the top travel loyalty programmes in Las Vegas last week. The winners, chosen by frequent travelers, voted Marriott, Southwest and Air France/KLM among the top winners for their loyalty programmes at this year’s awards ceremony. Other winners included Hyatt, American Airlines and El Al. Winners are based on the results of three million ballots cast annually and are divided by regions including the Americas, Europe and Africa, and Middle East, Asia and Oceania.
Air France/KLM and Le Club Accor Hotels were also big winners, taking home five Freddie Awards each for Europe and Africa. Southwest Airlines also broke American Airlines’ four-year winning streak, taking the award for programme of the Year for the Americas. Marriott won loyalty programme of the year for the ninth consecutive year.
Here is the full list of winners:
AMERICAS
Airlines:
- Programme of the Year: Southwest Airlines – Rapid Rewards
- Best Elite programme: American Airlines – AAdvantage
- Best Promotion: Avianca – LifeMiles
- Best Customer Service: Southwest Airlines – Rapid Rewards
- Best Redemption Ability: Avianca – LifeMiles
- 210 AWARD: Avianca – LifeMiles
Hotels:
- Programme of the Year: Marriott Hotels – Marriott Rewards
- Best Elite programme: Hyatt – Gold Passport
- Best Promotion: MGM – M life
- Best Customer Service: Marriott Hotels – Marriott Rewards
- Best Redemption Ability: Marriott Hotels – Marriott Rewards
- 210 AWARD: MGM – M life
EUROPE & AFRICA
Airlines:
- Programme of the Year: Air France/KLM – Flying Blue
- Best Elite programme: Lufthansa – Miles & More
- Best Promotion: Air France/KLM – Flying Blue
- Best Customer Service: Air France/KLM – Flying Blue
- Best Redemption Ability: Air France/KLM – Flying Blue
- 210 AWARD: Norwegian Air – Norwegian Reward
Hotels:
- Programme of the Year: Accor Hotels – Le Club Accorhotels
- Best Elite programme: Starwood – Starwood Preferred Guest
- Best Promotion: Accor Hotels – Le Club Accorhotels
- Best Customer Service: Accor Hotels – Le Club Accorhotels
- Best Redemption Ability: IHG – IHG Rewards Club
- 210 AWARD: IHG – IHG Rewards Club
MIDDLE EAST & OCEANIA
Airlines:
- Programme of the Year: Virgin Australia – Velocity
- Best Elite programme: El Al – Matmid Club
- Best Promotion: El Al – Matmid Club
- Best Customer Service: Virgin Australia – Velocity
- Best Redemption Ability: Virgin Australia – Velocity
- 210 AWARD: Jet Airways – JetPrivilege
Hotel:
- Programme of the Year: Accor Hotels – Le Club Accorhotels
- Best Elite programme: Hyatt – Gold Passport
- Best Promotion: Accor Hotels – Le Club Accorhotels
- Best Customer Service: IHG – IHG Rewards Club
- Best Redemption Ability: IHG – IHG Rewards Club
- 210 AWARD: ITC Hotels – Club ITC
The Freddie awards are named after Sir Freddie Laker, who was knighted by Queen Elizabeth II in 1978 for his contribution to commercial aviation and the British economy.
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