Mobivity has been on our radar for the past year or so as they have been making waves in the restaurant world with clients such as Subway, Sonic, and Baskin Robbins, among others - and we've been talking about getting together with their CEO, Dennis Becker, to find out what's behind the buzz.
In this installment of The Wise Marketer Executive Interviews, Mike Giambattista spends a few minutes with Dennis Becker discussing Mobivity's unique niche and, more particularly, Becker's unique perspective on customer engagement.
Also Read: Mobivity's Recurrency Platform Selected to Drive Sales at Blimpie