NEW YORK, NEW YORK — OCTOBER 15, 2026 — Rove, the rewards platform that helps travelers earn miles through travel bookings and everyday purchases, today announced the addition of JetBlue’s TrueBlue® loyalty program as its newest 1:1 transfer partner.
Beginning today, Rove members can transfer Rove Miles to TrueBlue at a 1:1 ratio. To celebrate the launch, eligible transfers will receive a 20% bonus through November 14, 2026, at 11:59 p.m. ET, meaning every 10,000 Rove Miles transferred will become 12,000 TrueBlue points during the promotional period.
The addition gives Rove members another way to turn miles earned through everyday shopping, hotel bookings, flights, dining, and other purchases into award travel.
“Transferable rewards should make travel easier, not more complicated,” said David Feldman, Head of Loyalty at Rove. “Adding TrueBlue gives our members another valuable way to use the miles they’re already earning through Rove, whether they’re planning a domestic trip or looking farther abroad.”
TrueBlue becomes Rove’s 22nd transfer partner, joining a growing network of airline and hotel loyalty programs that includes Air Canada Aeroplan, Air France-KLM Flying Blue, JAL Mileage Bank, Qatar Airways Privilege Club, Turkish Airlines Miles&Smiles, Virgin Atlantic Flying Club, and more.
The Benefits of JetBlue TrueBlue
TrueBlue points do not expire, and JetBlue-operated award flights have no blackout dates. Members can use points across JetBlue’s network and access additional redemption opportunities through the airline’s growing roster of global partners.
JetBlue has expanded its loyalty partnerships in recent years to include airlines such as Qatar Airways, United Airlines, and Etihad Airways, extending the reach of TrueBlue beyond JetBlue’s own route network.
For Rove members, the new partnership creates another path from everyday earning to travel: earn Rove Miles across Rove’s platform, transfer them to TrueBlue, and redeem them toward eligible flights.
Rove’s Growing Partner Network
With the addition of JetBlue TrueBlue, Rove members can transfer their miles to 22 loyalty programs:
- Aeromexico Rewards
- Air Canada Aeroplan
- Air France-KLM Flying Blue
- Air India Maharaja Club
- ALL Accor
- Cathay
- Copa Airlines ConnectMiles
- Etihad Guest
- Finnair Plus
- Frontier Miles
- Hainan Airlines Fortune Wings Club
- Japan Airlines Mileage Bank
- JetBlue TrueBlue
- Miles & More
- Qantas Frequent Flyer
- Qatar Airways Privilege Club
- SAS EuroBonus
- Thai Airways Royal Orchid Plus
- Turkish Airlines Miles&Smiles
- Vietnam Airlines Lotusmiles
- Virgin Atlantic Flying Club
- Virgin Red
The 20% JetBlue TrueBlue transfer bonus is available on eligible Rove Miles transfers through November 14, 2026, at 11:59 p.m. ET.
Rove members can also search live TrueBlue award availability directly through Rove, allowing them to compare redemption options alongside cash fares before deciding how to book.
About Rove
Rove is the first travel platform to offer a flexible way for users to earn and redeem miles without needing a travel credit card. Users can earn Rove Miles by booking flights and hotels through Rove, including through its groundbreaking Loyalty Eligible hotel feature, as well as by shopping and dining at tens of thousands of partner merchants.
Rove Miles can be used to book flights with over 140 airlines and stays at hundreds of thousands of hotels, or transferred to select loyalty program partners, giving travelers a more flexible and accessible alternative to traditional airline miles.
Media Contact
Carissa Rawson, Director, Travel and Marketing, carissa@rove.com
