#810: Supercheap Auto Club: Transforming Loyalty for 5 Million Members

#810: Supercheap Auto Club: Transforming Loyalty for 5 Million Members

Fiona Clifford, Member Engagement and Marketing Manager at Supercheap Auto, joins Carly Neubauer to share how the Supercheap Auto Club transformed its loyalty proposition for over 5 million active members.

Recognised as Best Loyalty Program in APAC at the ORIAS 2026, the programme continues to evolve, balancing customer value with commercial performance through a simpler rewards model and data-driven personalisation.

Hosted by Carly Neubauer.