Max Byloff Joins Verisure CMO to Tackle AI-driven Customer Retention, Followed by a Masterclass on the Marketing Technology Stack Must-Haves for 2027
LISBON, PORTUGAL — NOVEMBER 9, 2026 — Comarch, a global leader in enterprise loyalty software and customer engagement solutions, announced that Max Byloff, CEO of Comarch Loyalty, will take the stage at Web Summit Lisbon 2026. Taking place November 9–12 at the MEO Arena and FIL, Web Summit convenes more than 70,000 global tech leaders, founders, and innovators to debate the future of commerce and technology.
Byloff will lead two sessions focused on enterprise retention strategies, data integration, and real-time personalization:
- Panel: "Redefining Customer Experience: Driving Value Beyond the Core Business"
Tuesday, November 10, at 16:55 (Corporate Innovation Summit Stage).
Basic speed and seamless transactions are no longer enough to retain margin in enterprise retail and services. In this session, Byloff will join Olivier Horps, Chief Marketing Officer at Verisure, to examine how enterprises combine predictive AI with cross-channel data to anticipate intent and drive revenue after the initial sale. - Masterclass: "Top 3 Must-Haves for the Marketing Tech Stack in 2027"
Wednesday, November 11, at 15:30.
As real-time behavioral data outpaces legacy marketing tools, enterprise architectures must adapt to handle autonomous decisioning and immediate customer response. Byloff will provide marketing leaders with a technical blueprint for 2027, highlighting the essential infrastructure upgrades required to deploy agentic AI without disrupting existing operations.
"Loyalty has moved far beyond legacy earn-and-burn point models," said Max Byloff, CEO of Comarch Loyalty. "With service delivery commoditized across most sectors, retention comes down to whether your tech stack can process customer intent and trigger the next best action in milliseconds. At Web Summit, we’ll show how enterprise brands are turning those interactions into direct margin growth."
Attendees can schedule a meeting or learn more about Comarch’s sessions by visiting Comarch's Web Summit 2026 Event Hub.
About Comarch
Comarch Loyalty is a global leader in AI-driven loyalty solutions, empowering high-scale B2B, B2C, and coalition programs for more than 1.3 billion members in over 50 countries across 6 continents. Running 150+ active loyalty projects and seamlessly integrating with 2,000+ partners, Comarch Loyalty processes 15 billion loyalty-related transactions annually, transforming massive loyalty data into margin-accretive decisions and proven ROI.
At the core of the platform is an advanced Agentic AI layer that proactively monitors program health, allows marketers to build campaigns and extract data insights in plain language, and predicts customer behavior to deliver the Next Best Offer. Combined with AI Loyalty Guard for real-time fraud detection, Comarch Loyalty equips iconic brands – including BP, Ford, Heathrow, JetBlue, and Deutsche Bahn – with the technology to maximize Customer Lifetime Value and profitability. This global expertise is consistently recognized by prestigious industry awards and regularly featured in leading analyst reports. For more information, visit loyalty.comarch.com.
Media Contact
Comarch Public Relations Team
Email: michal.ostasz@comarch.com
Website: https://www.comarch.com/trade-and-services/loyalty-marketing/
