These 5 Loyalty Strategies Can Win Back Customers Who Left For Lower Prices
- Jenn McMillen
- September 22, 2023
These 5 Loyalty Strategies Can Win Back Customers Who Left For Lower Prices
- Jenn McMillen
- September 22, 2023
Celebrating Let’s Talk Loyalty
- Wise Marketer Staff
- September 20, 2023
Celebrating Let’s Talk Loyalty
- Wise Marketer Staff
- September 20, 2023
Key Take-Outs from the DMA Customer Engagement Conference 2023
- Wise Marketer Staff
- September 19, 2023
Key Take-Outs from the DMA Customer Engagement Conference 2023
- Wise Marketer Staff
- September 19, 2023
Loyalty NewsWire
Loyalty Newswire
September 18, 2023
Domino’s, Delta, Vrbo, LBS Group Malaysia, and ILA Bank Bahrain announced loyalty program changes. You’re invited to participate in the Loyalty Science Lab benchmarking study. Enter to Win a Loyalty Academy scholarship with Let’s Talk Loyalty.
Loyalty Newswire - Sept. 11, 2023
Smith Oil, Under Armour and Shell make changes to their programs. Curefoods India credits subscription loyalty for higher retention, Lufthansa adds NFT to Miles and Smiles. Expand your loyalty vocabulary.
Loyalty Newswire - Sept. 4, 2023
Mando-Connect updates findings from “What the Brits Want from Loyalty Programmes” research, Visa, Mastercard reported to be preparing to increase Credit-Card Fees, Chefclub cooks up loyalty, the impact of cruise line loyalty.
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Editor's Picks
What are the Limits of Loyalty Programs, and Do They Work for Every Category and Brand?
Cruise Lines Illustrate Why you should be Building Loyalty Experiences, not just Loyalty Programs Customer Loyalty is a representative term that practitioners use to describe a top of pyramid goal. Most brands are declaring their desire to become customer centric, and the financial benefit of this big-picture strategy is to create sustainable increase to Customer Lifetime Value across the spectrum of a customer universe. At its core, customers who are rightly described as “loyal” are emotionally driven. This state of mind means the brand and the customer are working together in a relationship that is trusted and will stand the
PowerReviews 2023 Halloween Spending Trends report foreshadows holiday spending patterns
5 Amazing Things That Happen When You Create Emotional Loyalty
Updated Information from the Mando-Connect and YouGov Research Project “What the Brits Want from Loyalty Programmes”
Use Gamification Progress Bars to Drive Customer Engagement
Loyalty as a Business
How White Label Loyalty's Event-Based Technology Wins Customers Over
News Releases
Pliable Launches with $2.5M To Replace the Need for Data Engineers
Nayax and Giift Unveil Disruptive Solution for the Loyalty Space
Cordial Begins Unveiling Its AI Roadmap to Transform the Future of Marketing
Marketing and Finance Leaders Seek Collaboration to Make Smarter Investments, Says CMO Council and KPMG
Let’s Talk Loyalty Podcast
Hotel & Hospitality
iSeatz State of Loyalty Hospitality Rewards Report
#397: Leveraging the GHA "Discovery" Program To Drive Customer Loyalty for Independent Hotel Brands (Short Summary Show)
iSeatz State of Loyalty Hospitality Rewards Report
#397: Leveraging the GHA "Discovery" Program To Drive Customer Loyalty for Independent Hotel Brands (Short Summary Show)
#388: Relaunching The Shangri-La Hotel Rewards Program (Short Summary Show)
#388: Relaunching The Shangri-La Hotel Rewards Program (Short Summary Show)
Loyalty Technology
Pliable Launches with $2.5M To Replace the Need for Data Engineers
AI-powered SaaS platform seeks to democratize data management for all companies — not only enterprises SAN FRANCISCO — Sept. 19, 2023 — Pliable, an AI-powered SaaS platform that simplifies organizing and leveraging data without an engineer, launches out of stealth with a $2.5 million seed round led by Resolute Ventures, including participation from CEAS and other investors. This funding will help Pliable expand its team and platform to create a single source of truth for anyone to streamline their data processes. "Regardless of the size of your business, companies should have access to comprehensive data capabilities. While the technology for this exists, most solutions require clean
Nayax and Giift Unveil Disruptive Solution for the Loyalty Space
Securing Buy-In for a Loyalty Program from the C-Suite
Use Gamification Progress Bars to Drive Customer Engagement
Nayax and Giift Unveil Disruptive Solution for the Loyalty Space
Securing Buy-In for a Loyalty Program from the C-Suite
Use Gamification Progress Bars to Drive Customer Engagement
Research Articles
PowerReviews 2023 Halloween Spending Trends report foreshadows holiday spending patterns
Halloween products are in the store, and you should be paying attention Summer is coming to an end, with kids returning to school in different parts of the world, and the US on the verge of Labor Day, a national holiday that is the demarcation point between summer and fall seasons. Yesterday, during a visit to both Lowe’s and Home Depot (yes, we visited both in the same outing) we witnessed extensive displays of Halloween decorations. This year, we saw racks of configurable skeletons, battery-operated zombies that hovered over the ground, and a 20-foot-tall Mummy which is bound to make
Updated Information from the Mando-Connect and YouGov Research Project “What the Brits Want from Loyalty Programmes”
Exclusive from The Wise Marketer in advance of the CLMP™ workshop in the UK. Updated information from the Mando-Connect and YouGov research project “What the Brits Want from Loyalty Programmes” is being made available exclusively to The Wise Marketer in advance of the CLMP™ workshop in the UK. Data indicates that 74% of Brits think loyalty programmes are a great way for brands to reward their customers, up 4% from the 2022 report. Additionally, 53% think all brands should offer loyalty programmes, also up 4% from 2022. Upwards data trends appear to align with the inflationary environment and often challenging
iSeatz State of Loyalty Hospitality Rewards Report
The Latest in Hotel Loyalty - Prioritizing On-Property Engagement and Personalization In the aggregate, hotel loyalty programs tend to evolve gradually, but one of the notable trends over the last few years was hospitality brands leveraging their loyalty and rewards programs to engage with guests off-property and to drive revenue when occupancy rates and on-property spending were low. We tracked this trend in our annual analysis of major hotel chain loyalty programs, finding that earn-and-burn offerings increased between 2019 and 2021, particularly for flights, tours and activities, and ground transportation. According to our most recent State of Loyalty: Hospitality Rewards