Charlie Hills is MD and Strategy Lead at Mando Connect. Over the past year, Mando has become one of the leading forces in creating strategic brand partnerships and effective loyalty programs in the UK. This week, we spoke with Charlie about some of the high points and low points in UK loyalty, as well as some of the innovative approaches brands are taking to create customer bonds.
As always, Charlie is a lively and energetic advocate and a delight to chat with. This short discussion ended up being more of a loyalty "catch-up" than an actual "interview", but her insights into the state of UK brands and loyalty are worth catching. Happy viewing.