Originally published 06/22/2019
We sat down (virtually) with Dominic Hofer, founder and CEO of Loylogic recently to get his take on the broader loyalty marketing world, the role of choice in an effective loyalty strategy and how Loylogic is dealing with the tremendous change and upheaval in this vertical. Dominic is a wealth of information and perspective and he's a lot of fun to talk to. Enjoy.
You can learn more about Loylogic and see their contributions to The Wise Marketer here.