According to an HBR study only 15% of marketers have a 360-degree view of customer data and the organizational structure to make use of those insights. In this episode of the CRMC Webinar Series hosted by The Wise Marketer, learn how global CPG giant Reckitt is transforming their approach to customer-centric engagement and loyalty at a global and local level with Snipp's support to drive acquisition, conversion, and retention.
Reckitt is driving toward this goal not by leading with their products, but by prioritizing their customers' true emotional needs and concerns.
Key Topics include:
- Creating a 360-degree view of consumers and using this to unlock value in market
- Developing enduring relationships to engender loyalty and create value
- Building global capability while delivering value, locally
- Leveraging the right mar-tech to achieve the above
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Kalina Deng is the Global Product Manager, Digital Consumer Engagement at Reckitt. She leads up all global CRM, data acquisition, and loyalty activations across their global markets with a focus on maintaining consumers for as long as possible and engaging with them through digital platforms. Kalina not only acts a project manager for all implementations but works with each specific region to develop business use cases and coordinates with vendors and internal tech teams to bring projects to fruition. She is ‘tech forward’ in her thinking and continuously explores new approaches to help build customer acquisition and engagement. In addition, Kalina is a Muay thai practitioner, A CYT-200 licensed yoga practitioner and a two-time US President’s Volunteer Service Award recipient.
Kyle Floro is an experienced senior sales professional who has been with Snipp for 7 years, providing strategic guidance and helping brands globally with their customer engagement and retention needs. Kyle has extensive knowledge of the CPG promotions and loyalty landscape and a deep understanding of Snipp’s solutions, enabling him to provide the best recommendations and approaches possible to brands to meet their objectives. Notable clients that Kyle has worked with and supported include: Starbucks, Microsoft, Reckitt, Mars, Unilever, Nestle, and Keurig Dr Pepper.