AAdvantage revamps Elite Rewards
American Airlines has announced that its AAdvantage frequent flyer programme's 'Elite Rewards' for 2012 have been updated for qualifying AAdvantage Executive Platinum, AAdvantage Platinum and AAdvantage Gold members.
Qualification for Elite Rewards is being based on the member's elite status level and the number of elite-qualifying points earned for the year (up to the end of December 2012), with elite-qualifying points being earned based on a combination of earned miles and class of service purchased.
The Elite Reward choices available to elite members are as follows:
- AAdvantage Executive Platinum members who earn 125,000 or more elite-qualifying points will be eligible to select two of the following rewards: 35,000 AAdvantage Bonus Miles; Two one-way systemwide electronic upgrades; A one-year Admirals Club membership; Gifting of AAdvantage Gold status for one friend; One 20% AA.com discount promotion code for future systemwide travel on American Airlines.
- AAdvantage Platinum members who earn 75,000 to 99,999 elite-qualifying points will be eligible to select one of the following rewards: 25,000 AAdvantage Bonus Miles; Eight 500-mile electronic upgrades; Four Admirals Club one-day passes; Gifting of AAdvantage Gold status for one friend; One 15% AA.com discount promotion code for future systemwide travel on American Airlines.
- AAdvantage Gold members who earn 40,000 to 49,999 elite-qualifying points will be eligible to select one of the following rewards: 15,000 AAdvantage Bonus Miles; Four 500-mile electronic upgrades; Two Admirals Club one-day passes; One 10% discount code for future systemwide travel on American Airlines.
To participate in Elite Rewards, members can register online until 15th December 2012. They will then receive notification of their Elite Reward eligibility, along with the deadline for making their Elite Reward selection (in January 2013). Members must opt in to receive the AAdvantage eSummary email so they can be notified when it is time to choose their Elite Reward. "Elite Rewards have been a popular benefit for AAdvantage elite-status members, and we're pleased to offer them again for 2012," said Suzanne Rubin, president for the AAdvantage loyalty programme. "The option for members to select the rewards that are most valuable and relevant to them is a key component to the offer."
The AAdvantage programme, established in 1981, now claims more than 69 million members worldwide, who can earn miles with more than 1,000 participating partner companies, which include 27 hotel chains representing more than 60 brands, more than 20 airlines, 8 car rental companies, 8 financial services companies, and more than 500 brand name retailers. Members can also earn miles for purchases with any of more than 100 affinity card products in more than 40 countries. In 2011 alone, AAdvantage members redeemed more than 166 billion miles, claiming more than 7.5 million flight awards, upgrades and other rewards.