AccorHotels have announced the launch of Elite Experience, a new layer of experiential rewards available to Middle Eeastert members of the company's Le Club AccorHotels loyalty programme. With this new initiative, members of the Le Club AccorHotels loyalty programme can use points accumulated from stays at any of the AccorHotels properties, from economy to luxury brands, to redeem for entertainment events and other unique experiences.
The Elite Experience is an addition to the current soft benefits available to Le Club AccorHotels members from room upgrades, up to 10% savings when booking direct at accorhotels.com, early preview to international sales offers, to the Welcome Experience which allows guests enhanced check-in and check-out services.
To kick off the launch of the Elite Experience, Le Club AccorHotels offered its Dubai-based members a premiere platinum movie experience at a cinema house followed by a movie-themed dinner party at The Sofitel Jumeirah Beach. The night included dinner, drinks, a live DJ, cosplayers, and professional entertainment.
Le Club AccorHotels, the loyalty programme of AccorHotels, currently boasts over 23 million members globally, with members in Middle East growing at a rate of 40% annually. Participating AccorHotels property brands include: Sofitel, MGallery, Pullman, Grand Mercure, Novotel, Mercure, Adagio Aparthotels, ibis hotels and Thalassa Sea & Spa.
"We want to give our members the opportunity to transform their points into compelling, new and unforgettable experiences", said David Henry, Vice President in Sales, Marketing & Distribution of AccorHotels Middle East, in a press release. "Elite Experience is just one extension of the Le Club AccorHotels Loyalty programme and an example of how we strive to add greater flexibility, recognition and fun to our members' experiences."