Aeroplan rebrand includes LMG & Carlson Marketing

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By: Wise Marketer Staff |

Posted on October 10, 2011

Aeroplan rebrand includes LMG & Carlson Marketing

The Canada-based loyalty management company, Groupe Aeroplan has unveiled a new name and global brand identity. With immediate effect, the group will be known simply as 'Aimia'.

While the names and brand identities of consumer facing brands Aeroplan, Nectar (Chile, Italy and the UK) and Air Miles Middle East will remain unchanged, business-to-business brands LMG Insight & Communication and Carlson Marketing will now operate under the name Aimia.

The Groupe Aeroplan identity, which was derived from the name of the original frequent flyer business (and which remains closely connected with the Aeroplan programme in Canada) was no longer felt to be an accurate reflection of the company, its employees, its global footprint and its full suite of loyalty management services.

According to president and CEO, Rupert Duchesne, "As competitors try to position themselves to take advantage of the burgeoning international market for loyalty management services, we are already well positioned, and a single, explicit global brand reaffirms this position."

Since 7th October 2011, the company's ticker symbols on the Toronto Stock Exchange have been changed, and its common shares and cumulative rate reset preferred shares, Series 1 are now trading under the symbols 'AIM' and 'AIM.PR.A' respectively. Aimia's listing on the Toronto Stock Exchange has also changed from 'TSX: AER' to 'TSX:AIM'. The proxy circular for the next Annual Meeting of Shareholders will include a proposal to amend the company's articles of incorporation to change its corporate name to Aimia Inc. instead of Groupe Aeroplan Inc.

Aimia owns and operates the Canadian coalition loyalty programme Aeroplan, as well as UK-based Nectar coalition programme. In addition, Aimia has majority equity positions in Air Miles Middle East and Nectar Italia, as well as a minority interest in the Mexican coalition loyalty programme, Club Premier. Aimia deploys its suite of services across all vertical industries, geographies and channels, and services clients in the business-to-consumer, business-to-business and business-to-employee spaces. Aimia's services leverage the capabilities the company has acquired over recent years.

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