Affinion Group Acquires Travel Technology Company Tavisca Solutions

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By: Wise Marketer Staff |

Posted on March 1, 2018

Companies join forces to deliver best-in-class loyalty travel solutions for clients

STAMFORD, CONN., February 12, 2018 – Affinion Group, a global leader in loyalty and customer engagement, today announced the acquisition of one of its top technology partners, Tavisca Solutions, a leading provider of innovative technology to the travel industry.

Tavisca Solutions works with loyalty and leisure travel companies, including Affinion Group’s Connexions Loyalty division, to help them support and grow their online travel solutions.  Tavisca powers millions of travel bookings per year for leading travel companies globally.  The acquisition of Tavisca will help Connexions better serve its clients’ needs and optimize its loyalty solution offerings.

“The combination of Connexions and Tavisca allows us the ability to expand upon our leading loyalty travel technology platform and continue to provide best-in-class service to our clients and their customers,” said Todd Siegel, Chief Executive Officer, Affinion Group.  “Our clients are looking for service providers to help them navigate the changing technology landscape to improve the customer experience through leading digital platforms and innovative solutions.  This acquisition will help us strengthen and expand our loyalty platform capabilities to help our clients improve program efficiency, customer loyalty, and customer life time value.”

Tavisca is headquartered in Pune, India, with a U.S. office in Plano, TX, and employs over 300 technology developers and support staff.

“Being acquired by Connexions will help further our combined goal to build world class products and solve key problems in online travel interfaces around the globe,” said Mahendra Yadav, Chief Executive Officer, Tavisca Solutions. “We are excited to join the Connexions team and continue to deliver innovative technology solutions to the travel industry.”

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About Tavisca Solutions

Tavisca Solutions powers more than 2.5 million travel bookings per year for leading B2C, loyalty-based travel and B2B travel companies globally. Tavisca Solutions helps travel brands transform themselves into technology-centric market leaders in travel, empowering their vision and scaling their business. They recently launched OneConnect – the only travel supplier integration you will ever need.  Established in 2008, Tavisca has emerged into a team of travel technology specialists with over 300 dedicated personnel and a state-of-the-art development center in India, and a sales and marketing office in the U.S.

About Affinion Group

Affinion is one of the world's leading loyalty and customer engagement solutions companies servicing over 250 million consumers with more than 5,500 client partner relationships and over 40 years of experience.  We design, administer and fulfill loyalty and customer engagement programs that strengthen and expand the value of relationships for our leading clients around the globe, including many of the largest and most respected companies in the financial services, retail, travel, and internet commerce sectors. Based in Stamford, CT, the Company has over 3,000 employees located in 20 countries across the globe. For more information, visit

About Connexions Loyalty

As experts in customer loyalty for more than 35 years, Connexions Loyalty helps organizations motivate, reward and retain their customers and partners. The world's top brands turn to us for loyalty management, consumer rewards, rewards fulfillment and card benefits. Our loyalty programs are available to more than 200 million people in North America, South America and Asia. Connexions Loyalty, an Affinion Group company, employs more than 900 talented team members with offices in the United States and Hong Kong. For more information, visit