Air Miles UK joins the exchange

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By: Wise Marketer Staff |

Posted on July 7, 2010

Air Miles UK joins the exchange

With the signing of a new partnership agreement between operator Points International and Air Miles UK operator The Mileage Company, Air Miles collectors in the UK are now able to purchase and gift their miles through the programme's web site.

Members collecting Air Miles can use them for various travel-related rewards such as free flights (including taxes and surcharges), Eurostar trips, hotel accommodation, car hire and travel insurance.

"The 'Buy and Gift' system offers a range of options allowing the Air Miles programme's millions of collectors extra flexibility to help them take advantage of their miles in new ways," said Rob MacLean, CEO for "We are pleased that Air Miles UK has become's first retail coalition programme partner."

According to Andrea Burchett, director of relationship marketing and insight for The Mileage Company, "The Air Miles programme here in the UK is all about giving members the best opportunities to capitalise on their rewards, and the new Air Miles Buy and Gift feature allows members to easily top up their miles and enjoy their travel rewards much sooner." allows consumers to swap, earn, buy, gift, share and redeem miles and points from more than 25 leading loyalty programmes around the world, including American Airlines' AAdvantage, Aeroplan, AsiaMiles, Delta SkyMiles, British Airways' Executive Club, Air France/KLM's Flying Blue, Distancia, Icelandair's Award Points, Lufthansa's Miles & More, Mexicana Go, Scandinavian Airlines' EuroBonus, Virgin Atlantic's Flying Club, Intercontinental's Priority Club Rewards, and now Air Miles in the UK.

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