Air NZ Starfish Card offers local rewards

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By: Wise Marketer Staff |

Posted on August 12, 2010

Air NZ Starfish Card offers local rewards

Air New Zealand has stepped up its ongoing commitment to making regional travel throughout New Zealand more affordable for its customers by launching a new loyalty rewards card that offers discounts on regional flights.

The airline's new Starfish Card offers cardholders an automatic 15% or 30% discount on all regional airfare types, including the airline's low price 'grab-a-seat' fares.

The card, which is valid for one year from the date of purchase, is initially available to purchase for a two month trial period. Frequent flyers can choose between two discount options, costing either NZ$200 for a 15% discount or NZ$800 for a 30% discount, which applies to all regional airfares (including grab-a-seat, Smart Saver and Flexi Plus fares).

"Our frequent regional flyers have told us they'd like the option of getting more value for money," said Air New Zealand's group general manager, Bruce Parton. "I've visited customers in twenty towns and cities over the past couple of months listening to this feedback and, as a result, we are launching the Starfish card to give them big discounts."

Parton confirmed that the Starfish Card is one of several regional customer initiatives that the airline will be rolling out over the coming year.

"The Starfish card will appeal to the tens of thousands of customers who travel frequently to and from regional New Zealand. Small to medium businesses should find the card particularly attractive as they start to recover from the effects of the global recession," added Parton.

The card will be made available for online purchase exclusively through the airline's web site from the end of August 2010, with all discounted flight bookings also being made through the airline's web site.

Regional flights are defined as travel from or arrive at regional airports, although flights between the main city ports of Auckland, Wellington, Dunedin, Christchurch and Queenstown are not included.

The 15% discount card is expected to be used by regional customers who currently spend more than NZ$1,400 per year with the airline, while the 30% card will be of most use to those who spend more than NZ$4,000 per year with the airline.

Anyone can purchase the card and non-Airpoints members will automatically be provided with an Airpoints membership (with the joining fee waived). Customers will continue to earn Airpoints and Status Points in the same way they do today, based on the fare purchased, and Airpoints can be also used to purchase flights.

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