to score points through

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By: Wise Marketer Staff |

Posted on September 29, 2005 to score points through

The online retailer has partnered up with Points International (the operator of the loyalty points exchange, to allow consumers to redeem miles and points for an array of merchandise.

Points International announced the strategic agreement with, which aims to offer consumers a further level of e-retail flexibility, with new redemption options even including gift certificates.

To promote the new partnership, is launching a promotional campaign, starting today. New customers signing up through receive a bonus in their main reward programme's currency, and are also automatically entered into a sweepstake for prizes including a US$200 gift certificate (the contest is only available to US residents, and ends 30th November 2005).

More options According to Points International's CEO, Rob MacLean, " is a popular online retailer, and we are very excited to add it to our line-up of partners. With's range of books, DVDs, consumer electronics and other merchandise, members have a wealth of options to choose from when redeeming reward miles and points." gives consumers the option to consolidate and swap loyalty points and miles between various participating loyalty schemes, and to redeem those points for a variety of merchandise including music, magazines, and gift certificates. Major loyalty programmes that are available within the Points Exchange include Aeroplan, American Airlines AAdvantage programme, Asia Miles Cendant TripRewards Delta SkyMiles Gold Points Reward Network, Intercontinental Hotels Group's Priority Club Rewards, S&H greenpoints, and Starbucks.

For additional information: ·  Visit Points International at ·  Visit at