The 2017 holiday shopping season is in full gear, and according to Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, 92 percent of U.S. consumers have already opened their wallets in support of what the company indicates will be a solid selling period for U.S. retailers. Results and executive comments from the Rakuten Marketing Insights 2017 Consumer Holiday Shopper Survey,conducted in partnership with Qualtrics, were released today. The data reveals consumer shopping and spending expectations, as well as preferences for products, discounts and shipping for the 2017 holiday season.
