American consumers revel in the land of Plenti

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By: Wise Marketer Staff |

Posted on December 8, 2015

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Newswire Published: Dec 8, 2015

America's first large-scale, national coalition loyalty programme - Plenti - picks up steam and members in its quest to own consumers' days, according to Karen Bells of... [ read more ]

Big data: business enabler or career breaker?

Published: Dec 7, 2015

For many senior managers, right now the fear of failing to maximise the corporate value of big data is leading to massive inertia. Where to start? How can the business... [ read more ]

American Airlines to reward spend, not distance

Published: Dec 3, 2015

American Airlines says it is taking the first step in the evolution of its award-winning AAdvantage loyalty programme. In the second half of 2016, the programme will... [ read more ]

Billions of coupons reveal consumers' priorities

Published: Dec 1, 2015

Some 1.45 billion CPG coupons were redeemed in the US during the first half of 2014, according to industry reports. And data from personal grocery coupon finder LOZO... [ read more ]

Loyalty Academy Launches With Inaugural Event

Published: Nov 30, 2015

The Loyalty Academy, a professional education institution dedicated to advanced learning and understanding of the global loyalty marketing industry, held it's inaugural... [ read more ]

Triple Holiday Points for Choice Privileges members

Published: Nov 27, 2015

Members of Choice Privileges, the guest-loyalty programme for Choice Hotels has announced a new promotion called 'Tis the Season to Earn Triple Points' through which... [ read more ]

Top experiential B2C marketing drivers for 2016

Published: Nov 25, 2015

Today's shoppers expect more, and leading retailers know they have to respond quicker. However, they can't afford to disrupt their existing online business.... [ read more ]

MasterCard to widely support loyalty technologies

Published: Nov 24, 2015

Consumers and merchants alike have been looking for ways to make the payment and loyalty programme elements of shopping more convenient and seamless. While online... [ read more ]

Tesco to help UK shoppers with Christmas Clubcard Boost

Published: Nov 20, 2015

The UK supermarket chain Tesco has announced another revision to its loyalty programme's Clubcard Boost promotion, offering loyal customers the chance to double the... [ read more ]

Retail loyalty schemes must embrace technology and savings

Published: Nov 19, 2015

Retailers eager to capture the lucrative Millennial market should deploy loyalty programmes that prominently feature mobile technology, embrace the value of peer... [ read more ]

Dotz expands into Rio De Janiero

Published: Nov 18, 2015

The operator of Brazil's Dotz loyalty programme, CBSM (Companhia Brasileira De Servicos De Marketing) has expanded the programme into the metropolitan area of Rio de... [ read more ]

Silpada Introduces Customer Loyalty Program

Published: Nov 17, 2015

US-based direct sales company Silpada has announced the launch of its new loyalty programme, the Silpada Style Card, designed to offer customers an exclusive... [ read more ]

Walgreens integrates loyalty scheme with Apple Pay

Published: Nov 13, 2015

In the US, Walgreens Balance Rewards members can now seamlessly use their account through Apple Pay - without separately scanning a Balance Rewards card or barcode.... [ read more ]

Retail Technology Predictions for 2016

Published: Nov 12, 2015

Profitect Inc., a prescriptive analytics provider for the retail industry, has published its top retail technology predictions for 2016. Following its 2015 user... [ read more ]

MasterCard & Cardlytics to work on bank loyalty

Published: Nov 11, 2015

MasterCard and Cardlytics have announced an agreement to deliver targeted card-linked services to US banks of all sizes. The new partnership will match Cardlytics... [ read more ]

Woolworths launches revitalised loyalty programme in Australia

Published: Nov 11, 2015

In Australia, Woolworths has announced it will launch a revitalised loyalty programme, 'Woolworths Rewards', enabling members to earn Aus$10 off their shopping 'at... [ read more ]

Associates are the key to Supermarket Loyalty

Published: Nov 3, 2015

The Retail Feedback Group (RFG) has released the 2015 U.S. Supermarket Experience Study. The research, now in its eighth year, found that supermarkets continue to... [ read more ]

Taking the Channel out of Omni-Channel Retailing

Published: Nov 2, 2015

When consumers are better at buying than retailers are at selling, something clearly has to change, according to Craig Sears-Black, Managing Director for Manhattan... [ read more ]

What every marketer should ask about Loyalty

Published: Oct 29, 2015

The customer landscape is changing; and as a result it is becoming increasingly difficult to keep your customers loyal, according to Barry Smith, Senior Consultant at... [ read more ]

What will Make or Break Your Brand in 2016?

Published: Oct 28, 2015

It seems that 2016 may prove to be the most consequential year for companies adapting to digitally-savvy, empowered customers, according to Forrester, which has... [ read more ]

Marks & Spencer launches Sparks loyalty scheme

Published: Oct 26, 2015

In the UK, department store retailer Marks & Spencer (M&S) is embarking on a new style of customer relationship with the introduction of SPARKS - its new loyalty... [ read more ]

Direct marketing is key for building brand loyalty

Published: Oct 16, 2015

There are four key reasons why direct marketing has become the most effective tool for building brand loyalty, particularly in the United States, according to direct... [ read more ]

Porter Airlines launches enhanced VIPorter scheme

Published: Oct 9, 2015

In Canada, Porter Airlines is relaunching its VIPorter loyalty programme, making significant changes for the first time since it was introduced in 2008. When... [ read more ]

Consumers ask: Are we human or are we data?

Published: Oct 8, 2015

The incredible advance of digital technologies has taken marketing light years from where it was a decade ago. The industry today is bolstered by more powerful... [ read more ]

Behind each Great Brand stands a Great Marketer

Published: Oct 7, 2015

Sitting on the train after the recent Forrester Forum for Marketing Leaders, Katharine Hulls, VP of Marketing for Celebrus Technologies, was awash with thoughts and... [ read more ]

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