AmEx and KLM to co-brand reward/payment cards

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By: Wise Marketer Staff |

Posted on October 31, 2003

AmEx and KLM to co-brand reward/payment cards

Two new frequent flyer payment card programmes are to be launched in the Netherlands by an alliance of KLM Royal Dutch Airlines and American Express - one for corporate clients and one for the airline's 'Flying Dutchman' frequent flyer loyalty programme members.

The new co-branded American Express KLM Corporate Card, designed to help companies earn savings on business travel expenditure, and the new Flying Dutchman American Express Card, with its tailored rewards and benefits programme, will be available in the first quarter of 2004.

The KLM card The KLM card programme will replace KLM's existing payment product, Traxxer, which will be phased out over the next 12 months. Existing Traxxer customers, along with American Express corporate clients and prospective clients, will be invited to join the KLM programme.

KLM will also join the American Express corporate loyalty programme, Corporate Savings Plus, which was designed to help small- and medium-sized companies make savings on a range of corporate expenditure, including airline tickets, hotel expenses, and car rental.

The AmEx card A choice of four co-branded Flying Dutchman cards (Blue Plus, Silver, Gold, and Platinum Elite) will be offered to KLM's frequent flyer members, each with its own level of rewards and benefits reflecting KLM's existing tiered service levels. Card members will earn up to 2 KLM Award Miles for every 1 Euro spent using the card, and double miles for the purchase of KLM tickets using the card.

As part of the strategic partnership agreement, KLM will join American Express' loyalty programme, Membership Rewards, through which American Express card members will also be able to transfer points into KLM's own frequent flyer programme.

"This new relationship with KLM is a great deal for corporations and consumers. It marks a milestone in our ongoing strategy to form partnerships that deliver superior products and services for our customers," said Ed Gilligan, American Express' group president of global corporate services and international payments.

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