An open letter to CMOs from the Loyalty Academy
The business of developing Customer Loyalty marketing strategies is multi-faceted, and the most successful individuals bring diverse backgrounds to the table. The most widely respected strategists start with a foundation of managerial consulting to understand essential aspects of a client's business. They specialise in addressing a range of topics at the C-Level including brand management, marketing, accounting, finance, operations, and technology.
Over the past few years, the Customer Strategy Network has witnessed an industry trend to over-simplify the strategy development process. Given the proliferation of loyalty marketing across all types of business, some level of complacency with industry knowledge might not be surprising.
As CMO, you recognise the critical implications of customer-facing strategies for your brand, and the complexities in getting the job done right. You also know that over-simplifying a complex task can lead to disaster among your most valuable customers.
The blended set of skills needed to successfully create higher customer engagement, repeat purchase, and improved retention in your business is not easily acquired through higher education. Students can matriculate with strong academic backgrounds in one or more disciplines, but curriculums to equip a new wave of business people to holistically address a "customer-centric" marketing model are not generally available.
Job opportunities in the customer-marketing field are growing rapidly with no signs of slowing demand. To date, the only way to improve the skill sets of corporate marketing teams tasked with growing Customer Loyalty has been to attend commercially-driven conferences. No professional development programmes exist today in this important industry.
To meet this demand for training, the Oxford Forum, a joint venture between The Wise Marketer and the Customer Strategy Network (CSN), have created The Loyalty Academy ...
- The Wise Marketer is the most widely read news source for Customer and Loyalty marketing in the world, and covers the industry at a global level. Peter and Robin Clark have been building this resource over the past 20 years and publish The Loyalty Guide, the only comprehensive Loyalty reference guide available today.
- The Customer Strategy Network is a membership organisation composed of independent Loyalty Marketing & Customer Relationship Management practitioners. Founded by Mike Atkin and Bill Hanifin in 2006, the Partner network represents over 15 global markets.
The Loyalty Academy The Loyalty Academy offers a curriculum formed from the collective resources of The Wise Marketer and CSN Partners. Courses are delivered by seasoned practitioners, bringing a global knowledge base to anyone taking advantage of the progressive set of training modules.
Collectively, we are kicking off the Loyalty Academy with an exclusive one-day event to be held November 18, 2015 at the iconic Hyatt Pier 66 hotel in Fort Lauderdale, Florida, USA.
The event provides a venue where you can send your team with confidence to learn best practices, latest trends, practical methods, even secrets of Customer marketing in an environment designed as a "competitive free zone". Your people will learn from the assembled group of global practitioners, and can ask questions to help them address your toughest challenges, at the same time earning valuable credit hours toward their Certified Loyalty Marketing Professional (CLMP) degree.
Visit LoyaltyAcademy.org for full conference details and to register your team. There has never been a more important time to build proficiency in Customer and Loyalty marketing and we wanted you, the CMO, to know that help is on the way.