Announcing the Wise Marketer Loyalty Insight Series

WM Circle Logo

By: RickFerguson |

Posted on March 10, 2016

The Wise Marketer Insight SeriesLoyalty marketers never stop learning. We’re continually seeking out new best practices, new case studies, new technologies, and new ways of thinking about how to build strong, profitable relationships with our best customers. To assist our faithful readers in this journey, in September the Wise Marketer will launch a new webinar series available free to all subscribers. Our Loyalty Insight Series will feature the latest loyalty thought leadership brought to you commercial-free by some of the best minds in customer loyalty. We hope you find it valuable – and we’ll see you online.
By Rick Ferguson

The Wise Marketer Loyalty Insight Series offers free webinars to our subscribers covering topics of interest to loyalty marketers.

To kick off our Insight Series, we’re very pleased to welcome Dominic Hofer and Martin Smaerup from Loylogic to deliver an insightful webinar on loyalty rewards strategy. Currency-based loyalty programs are a proven method to build profitable relationships with best customers via mutually beneficial behavior change. In this free webinar, you’ll learn the principles of delivering a successful currency-based reward strategy that motivates your best customers, differentiates your brand, and delivers profitable rewards ROI. The webinar also includes a case study approach to demonstrate recipes for success.

What: Loyalty Rewards Strategy: Make your points loved most

When: Wednesday, September 27th, 10am EST/4pm CET


Dominic Hofer: Founder and CEO of LoyLogic
Dominic is an entrepreneur at heart. Before founding Loylogic, he worked as EVP of Business Development at Qualiflyer Loyalty in Switzerland. Prior to that, he worked as a consultant with Estin & Co., a strategy boutique based in Paris, France. Dominic holds a degree in Law (lic. iur.) from the University of Berne, Switzerland.

Martin Smaerup: Director, Reward Solutions
Martin is a seasoned loyalty expert having worked in the industry for over 15 years at Loylogic and Affinion International, following his original career path in the financial sector with Danske Bank. To compliment his background, Martin holds a degree from Copenhagen Business School.

Please join us for the inaugural webinar in our Loyalty Insight series. For more information and to register for this free webinar, please click here.

Rick Ferguson is Editor in Chief of the Wise Marketer Group.