Antavo Enterprise Loyalty Cloud has been included in the Forrester Loyalty Technology Solutions Landscape, Q4 2022 report. This is a great opportunity for Antavo to strengthen its position as a top loyalty technology provider, offering a best-in-class, no-code loyalty technology for enterprises.
The Forrester Loyalty Technology Solutions Landscape helps companies understand how the market is evolving, identify potential vendor partners, and highlights market dynamics and top use cases. Being included in the report allows Antavo to show loyalty marketers what value they can expect from its technology, and give insights into its capabilities through use cases that align with the top reasons clients select Antavo’s product.
“Our team is very excited that Antavo is included in The Loyalty Technology Landscape, Q4 2022 and that we’re being recognized by Forrester again. It’s another important milestone for the company, especially after our Series A fundraising round, which we will spend on developing a powerful, world-first SaaS loyalty product that is able to satisfy the increasing customer demand for seamless member experiences.”
– Attila Kecsmar, CEO & Co-founder of Antavo
The pandemic changed how customers interact with brands and what they expect from them. And now, as the world faces a looming recession and new customer acquisition remains a challenge, customer retention is becoming a higher priority for businesses than ever before. Antavo’s recently published Global Customer Loyalty Report 2023 revealed that 67.7% of companies want to increase their investment in customer retention and 88.5% of companies trust loyalty programs to help them overcome the inflation crisis.
Nevertheless, companies need more creative and direct ways to engage their customers beyond transactions. They require easy-to-use tools to configure and manage loyalty programs and deliver more personalized offers and campaigns. Antavo understands this, which is why its main focus is to further develop its powerful SaaS loyalty technology solution, which encourages and nurtures lasting brand love by differentiating brands and allowing them to uniquely engage customers based on their lifestyles..
This focus will also be supported by Antavo recently having closed its Series A round at €10M. The funding will enable the company to continue reinvesting in its technology for greater omnichannel capabilities and superior integration with more apps and platforms, while expanding its global presence.
Combined, the three reports and Omnisales data available within the Byzzer platform offer emerging brands a verifiable data set for precise and accurate measurements across online and offline channels, keying in on how consumers shop today and optimizing sales growth within a fragmented marketplace.
“Consumers today move across channels as part of their buying journey—researching online, ordering for curbside pickup, combining in-store pickup with more in-store browsing, and it varies by product and brand,” said Criezis. “Consumers buy differently by channel and respond differently to pricing, promotions, pack size, and other factors. To compete with the largest brands in every category, emerging brands need to understand sales performance across every possible channel.”
Antavo is an Enterprise Loyalty Cloud, providing best-in-class technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile – connecting brands to their customers in a more impactful, embedded way.
Antavo’s no-code, API-centric platform empowers loyalty and marketing teams to run fully custom programs and manage them internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases.
Antavo is a unique cloud, pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators. Antavo’s global clients include BMW, KFC or Kathmandu and global businesses in air travel, pharma and fashion. For more information, visit antavo.com.
Eva Bacsi, Marketing Director