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Antavo releases Global Customer Loyalty Report 2023

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By: Wise Marketer Staff |

Posted on January 13, 2023

Antavo, the Enterprise Loyalty Cloud platform, has released its 2023 Global Customer Loyalty Report, highlighting an increasing reliance on loyalty programs to overcome concerns around inflation and potential recession. The report is based on behavioural data from more than 290 million loyalty member actions, over 600 minutes of qualitative interviews, and data from over 260 industry professionals. A few of the key findings from respondants you can find in the report include:

  • 88.5% said trusted loyalty initiatives to help them overcome the current inflation crisis
  • 67.7% have plans to increase or significantly increase their investment in customer retention over the inflation crisis and possible recession
  • 78.6% of companies with existing loyalty programs are looking to revamp or make significant changes in the next three years – growing from 71.6% last year
  • 93.7% agreed that customer loyalty should be the primary focus over customer acquisition due to the current economic climate

Read the Full Press Release here.

About Antavo

Antavo is an Enterprise Loyalty Cloud, providing best-in-class technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile.

Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases.

Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers clients like BMW, KFC, La Cage, Kathmandu and Luisaviaroma, as well as global businesses in the travel, pharma and fashion industries. For more information, visit antavo.com.

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