AppCard Acquires Leading Grocery Loyalty and Marketing Solutions Provider, ProLogic Retail Services

WM Circle Logo

By: Wise Marketer Staff |

Posted on September 23, 2004

NEW YORK, NY, August 10, 2017 -- AppCard Inc., the leading personalized marketing and shopper analytics platform for retailers, announced today that it has completed the acquisition of ProLogic Retail Services, the largest provider of loyalty marketing solutions for independent grocers.

AppCard’s technological strength coupled with ProLogic’s knowledge and experience in the independent grocery industry will create a powerful industry player that delivers tremendous value to its customers.Ross Ely, President and CEO of ProLogic Retail Services

AppCard’s state of the art machine learning technology, combined with ProLogic’s vertical expertise and strong market presence, positions AppCard as the leading loyalty and digital offers provider for the grocery market. The combined expertise and scale allows AppCard to better serve grocers’ current and future needs with highly effective marketing solutions.

“We are very excited to welcome the ProLogic team to the AppCard family. It is an exhilarating time for retail in general, and the grocery industry in particular,” says Yair Goldfinger, Co-Founder and CEO of AppCard. “By uniting ProLogic’s best in class loyalty platform with AppCard’s data-driven, machine learning marketing engine, we are creating a joint platform that will guarantee our retailers the ability to continue growing their businesses while remaining competitive in this ever-changing landscape.”

Following the acquisition, AppCard will be processing approximately 500 million transactions per year and reach more than 17 million households, which represents one eighth of the US households.

“As the largest loyalty provider for independent grocers and a trusted partner to many of the best operators in the country, ProLogic is extremely pleased to be combining with AppCard”, says Ross Ely, President and CEO of ProLogic Retail Services. “AppCard’s technological strength coupled with ProLogic’s knowledge and experience in the independent grocery industry will create a powerful industry player that delivers tremendous value to its customers.”

Ely adds, “There's nobody to whom I'd rather entrust the future of ProLogic than Yair and his team. His track record for building world-class technology companies is amazing, from inventing Instant Messenger to pioneering the art of retargeting. ProLogic’s employees, customers, and partners are in extraordinarily capable hands.”

This recent move by AppCard further emphasizes the company’s commitment to its retailer and wholesaler partners in the grocery industry. The vision and strategy remain clear: to empower retailers to understand their shoppers’ purchasing preferences and communicate with them in a personalized manner to build a relationship that entices behavior and results in true loyalty.

About AppCard

AppCard, a personalized marketing and CRM platform for brick and mortar retailers, uses smart data capture and machine learning to analyze, target, and engage with customers. The technology empowers businesses to deliver the right message, to the right customer, at the right time via text, email, and push notifications. Retailers on the platform include grocers, quick serve restaurants, franchise systems, health and nutrition shops, retail specialty stores, managed food services and more. AppCard is funded by Jerry Yang of Yahoo, Peter Thiel’s Founders Fund, Eric Schmidt’s Innovation Endeavors, Alexander Rittweger of PAYBACK, and PLDT Capital. For more information, visit

About ProLogic Retail Services

ProLogic Retail Services is the largest provider of loyalty marketing services to independent grocers. Headquartered in Delray Beach, FL, ProLogic has been providing independent grocers with loyalty marketing solutions for over 20 years. For more information, visit