How Dacadoo and Loylogic are changing the healthcare industry
Living a healthy lifestyle is more than a fad. It’s fundamental to maintaining productivity as professionals and contributes to positive relationships.
Dacadoo, a Swiss based enterprise, has created a personalized health and wellbeing mobile app that encourages people to lead a healthier and more active lifestyle. Dacadoo has its own reward system within its Health Score platform, which allows its corporate customers to define and manage diverse types of incentives that can be used to motivate users to engage in a healthy lifestyle. Loylogic partnered up with Dacadoo to support its new loyalty program for the health and insurance industry.
Applying the principles of customer loyalty to healthcare is a developing field and its one of the most exciting growth areas in the loyalty industry.
Our interview here features Manuel Heuer, COO of Dacadoo, and Dominic Hofer, CEO of Loylogic, in a “healthy” discussion of how the two organizations have partnered to help people build a better life.
When we talk about behavior change in the context of loyalty marketing, we are normally referring to transactional behaviors, i.e., purchases and other interactions with a brand. In this case we are talking about changing personal habits related to health and fitness, one of the most challenging areas of life to create change. The influence of behavioral psychology is key to finding success in this area of business and Manuel and Dominic talk about behavioral concepts including the “loss or gain framed.”
Please enjoy the conversation in good health!