Automation to help serve diners efficiently

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By: Wise Marketer Staff |

Posted on January 27, 2002

Automation to help serve diners efficiently

A new system that automates the whole process of table management in restaurants is being trialled, and an early spring launch is expected.

Customer service comes to the fore when people eat out. The food can be superb but, if the service is bad, customers leave feeling disgruntled. Anything that can help the staff to deliver what is expected, on time and correctly, has to be a boon. Now, a strategic partnership between restaurant communications firm, JTECH Communications, and Ameranth Wireless, has resulted in the trial of a new wireless restaurant table management system. TableAlert can be used to automate the whole table management process, from table allocation, station rotation and guest preferences to waiting list management.

Fundamental components The system is currently being trialled internally. It is thought that it will enter beta testing in early spring and be released fully in July this year. Randy Stratford, Ameranth's CEO, says that  the system will enable guests to order drinks while they are waiting and in some instances even place an order prior to being seated.

And according to J-Tech founder, Dave Miller, "Table and wait list management are fundamental components of every successful restaurant operation.  Effective and efficient communication in this key area will revolutionize the workflow within the restaurant and maximize profitability for the operator."

TableAlert employs Microsoft's Pocket PC devices and Symbol's Spectrum 24, using the 802.11B standard wireless backbone. JTEC already boasts over 50,000 installations and its clients include Denny's, Longhorn Steakhouses, TGI Fridays, Marriott, Ritz-Carlton and Harrah's.