AWR Chooses Coniq to Design Exclusive Omni-Channel Loyalty Program for its Luxury Customers

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By: Wise Marketer Staff |

Posted on May 17, 2021

London – 17 May 2021: Coniq today announced that it has been selected to develop and run a first-of-its-kind omnichannel loyalty program for one of the most highly respected conglomerates in the Middle East, AW Rostamani Group (AWR), that will increase sales for its luxury brands – American Rag, Vhernier Milano, Angels and online marketplace Maison 7.

AWR will leverage Coniq’s Total Customer Engagement Platform to unify all in-store, mobile and web touchpoints to provide customers with a seamless and personalised retail experience. 

“In an era where customer experience is everything, it is vital for retailers such as ours to exceed their expectations,” said AWR Lifestyle General Manager John Knight. “The future of retail is customisable and personalised experiences, which is why our partnership with Coniq is pivotal in our digital transformation.” 

Coniq’s IQ Platform provides shoppers with an omnichannel retail experience, delivering highly relevant and personalised communications, content and offers across multiple touchpoints, such as in store, mobile, email, and web. AWR will integrate Shopify’s ecommerce capabilities into the platform, which will enable customers to buy online, earn, and be rewarded. 

“We are always pleased when our reputation influences companies to choose us, and we will use our technology capabilities and industry knowledge to accelerate AWR’s digital transformation, customer experience and sales,” said Ben Chesser, CEO, Coniq.

AWR’s mission is to provide customers with an unrivalled shopping experience, in-store and online, with its new omnichannel engagement and loyalty program powered by Coniq. Customers will have access to new and exclusive services such as gifting, invitations to concerts and fashion shows. 

AWR’s marketing, retail, and operations team will leverage Coniq’s IQ Platform to have a single view of customers to better understand, engage and segment shoppers in real-time based on their personal preferences, behaviour and location.  

“Our business focus is driving customers to our brands and we will continue to do this profitably by giving them a seamless shopping experience across physical and digital touchpoints, said Liana Dalli, Head of Marketing, AWR Lifestyle. “We chose Coniq because they make omnichannel retail simple by giving us the technology and expertise to quickly develop and deliver a modern customer engagement and loyalty strategy.

With Coniq’s help, AWR will unveil an innovative program that will inject more exclusivity into new and existing customer’s shopping experiences both instore and online to establish continued loyalty and establish the retailer as a market leader of customer experience in the Middle East.  

About Coniq

Coniq is the Total Customer Engagement Company for growth minded shopping malls, outlets, and retail brands. Our platform, Coniq IQ, provides a faster, economical and simpler way to generate revenue by understanding, anticipating and engaging customers through unique and personalised experiences in real-time across multiple channels. The Coniq platform powers over £1 billion in sales annually for its customers, with more than 20 million consumers shopping from  1,800 brands in 24 countries worldwide. For more information, visit www.coniq.com