launches new loyalty scheme

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By: Wise Marketer Staff |

Posted on August 8, 2007 launches new loyalty scheme

The online baby gift retailer has launched a new customer loyalty programme called 'Baby Dollars', which allows regular customers to earn points for items they buy through the company's online store.

Whenever a programme member reaches preset point redemption thresholds they have the option to redeem the points for discount coupons or merchandise from the e-retailer's web site.

Earning points To earn enrol in the Baby Dollars programme and earn loyalty points, customers must create an online shopper account. All purchases made through that account attract 1 Baby Dollar point for each US$1 spent.

Although points do not expire, any dollar-value store coupons earned do expire one year after their issue date if they are not used.

Reward levels Baby Gift Idea automatically notifies the member whenever they reach one of the preset rewards thresholds, as follows:·  At 300 points members earn an US$8.00 store coupon;·  At 600 points members earn a US$10.00 store coupon;·  At 900 points members earn a US$12.00 store coupon;·  At 1,200 points, members are granted a permanent 6% discount.

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