Bangkok Airways launches frequent flyer programme

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By: Wise Marketer Staff |

Posted on December 1, 2005

Bangkok Airways launches frequent flyer programme

Bangkok Airways has launched its first frequent flyer loyalty programme called 'FlyerBonus', along with several partners including hotels, credit cards, and other travel-related businesses.

The airline has organised the roll-out in two separate phases: First is today's "soft launch" (1st December 2005) to help raise general awareness of the programme in the market, followed by an official launch next month (1st January 2006) to coincide with New Year celebrations.

Mr Prote Setsuwan, Bangkok Airways' director of marketing strategy, described the programme as being "the airline's newest strategy to capture the existing market of frequent travellers". The airline anticipates that the FlyerBonus scheme will best suit the needs and desires of customers who live in and around Thailand. The programme also covers trips made on Siem Reap Airways International, which is one of the programme's partners.

Sign up, earn, burn The programme provides online services such as member registration, news, and updates. The programme's membership tiers were split into two levels: Priority members and Premier members. Lower-tier members are upgraded to the higher tier if they accumulate 200 points within a single calendar year.

To redeem points for award travel, the programme operates on a 10:1 ratio (in other words, members get a free one-way domestic ticket after flying 10 paid-for domestic segments). Members can also redeem points for other customised rewards from programme partners, including hotel accommodation and car rentals.

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