Bank of America launches PetRewards Visa card
Consumers in the US are being given the option to put a furry friend's likeness on their Bank of America PetRewards Visa credit card while also earning loyalty points for pet-related purchases and redeeming points for discounts, rebates, and animal shelter donations.
Bank of America teamed up with Hill's Pet Nutrition to launch the PetRewards Visa card. Apart from carrying no annual fee, consumers can customise their card by sending their pet's picture either by mail or by uploading it online. Alternatively, they may choose from three pre-defined card designs.
Earning points Cardholders are rewarded with 2 PetRewards points for every US$1 spent at participating veterinary clinics, pet retailers, farm and feed stores, and neighbourhood pet specialty stores. They also earn 1 PetRewards point for every US$1 spent on all other purchases made with the card.
New cardholders also earn a 500 point bonus upon making their first purchase with the card. There is an overall limit of 100,000 points that can be earned by each cardholder each year.
Redemptions Redemptions start at 750 points, which earns the cardholder a US$7.50 Hill's Science Diet or Prescription Diet pet food discount certificate.
For 1,000 points they can get a US$20 rebate on their veterinary clinic expenses, or make a US$10 donation to an animal shelter.