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Bold Moves in Uncertain Times: How to Win New Customers and Earn Customer Loyalty in an Uncertain Economy

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By: Wise Marketer Staff |

Posted on November 2, 2022

StudentUniverse empowers young adults to experience the world with discount travel. For students and those under 26, StudentUniverse has negotiated with more than 90 airlines from United Airlines to British Airways to Air China and more to offer exclusive flight discounts that can’t be found anywhere else.

It just so happens that today’s student population walks by the moniker of Gen-Z and is a consumer group that most every marketer is following. That means StudentUniverse finds itself at the intersection of Gen-Z marketing, content creation and exploding social channels like Tik-Tok.

You’re going to hear many new ideas in today’s conversation, among them the concept of “controlled advocacy” as well as insights into how Gen-Z is searching to connect with brands online.

In this episode of CRMC's webinar series, the discussion focuses on how brands like StudentUniverse can make secure connections with customers who seek authenticity and security in the process. Gen-Z may be always shopping for deals, but they won’t allow saving some bucks to risk their identity online. That’s where SheerID comes into the conversation and the way they enable engagement success at StudentUniverse while creating marketing efficiency is a big part of the conversation.


Sam Willan, Vice President of Marketing, StudentUniverse. Sam leads StudentUniverse's global marketing team, connecting student travelers with discounted flight & hotel deals around the world. With 15 years in the travel industry, Sam has traveled through Flight Centre, The Travel Club, gapyear.com, and Round the World Experts. He spent a 2 - year stint in General Management for StudentUniverse's International Markets before taking on the business's marketing responsibility and launching their partnership with Amazon Prime Student during that time.

Angela Modzelewski, Head of Marketing Strategy, SheerID. With over 20 years of marketing experience, Angela has expertise in B2C, B2B, and non-profit marketing strategies. She is one of SheerID’s original employees and has played a role in growing the company from startup to today, partnering with over 300 of the world’s biggest brands. She is responsible for advising SheerID customers like Sleep Number, Princess Cruises, and J. Crew Group on best practices for reaching niche audiences.