Borders launches loyalty rewards programme

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By: Wise Marketer Staff |

Posted on February 28, 2006

Borders launches loyalty rewards programme

The book seller Borders Inc. has launched a loyalty programme called 'Borders Rewards', available at the 1,000+ Borders, Borders Express, Borders Outlet, Borders Airport, and Waldenbooks stores throughout the United States.

Membership of the Borders Rewards programme is free of charge (i.e. no enrolment cost and no annual fee). Members earn rewards every time they shop, enjoy exclusive savings every week, and earn Personal Shopping Days every month.

Key features Members earn Holiday Savings Rewards when shopping at Borders, Borders Express, or Waldenbooks. For each purchase, 5% of the total spent is credited to a personal Holiday Savings Account, which Borders maintains for each member. These savings can then be redeemed for in-store purchases, starting on 15th November each year, up to January 15th the following year.

Members can also receive coupons and exclusive in-store offers by e-mail, along with book recommendations and news in a weekly, personalised member newsletter.

Another benefit for members who spend at least US$50 in a month is a Personal Shopping Day, on which a 10% discount is granted for all purchases.

Enrolment To join the programme, customers can pick up a free Borders Rewards card at any Borders store, and enrol at the point of purchase by providing the cashier with a valid e-mail address. After enrolling in the programme, members can register their card online.

The programme's web site can also be used to update contact details, manage the member's loyalty account, and obtain rewards, discounts, and other members-only offers.

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