British Airways opts for one big database

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By: Wise Marketer Staff |

Posted on December 14, 2001

British Airways opts for one big database

Following an internal review, British Airways has decided to consolidate its data into a single enterprise-wide data warehouse. 

British Airways is consolidating its customer and commercial data into a single enterprise-wide data warehouse. The move follows an internal review by BA. The company wants a single view across the airline of each transaction with the customer. Before, BA stored its entire customer and commercial data on multiple, disparate databases, supplied by Teradata, Oracle and IBM. The new data warehouse will run on the Teradata platform.

Single view of customer According to Rob Thorne, head of customer information at BA, "To be able to offer our customers the services and products they want as best we can, it is essential to have access to a single, consistent view of each customer and each product they buy. This is why we took the decision to move to a single, cross-enterprise data warehouse. This complements, in the warehouse environment, our recent 'Ocean Wave' project, which consolidated our operational use of customer data into a single record. Teradata is a proven technology within our business and, crucially, has the scalability to handle the increasing volumes of data our business vision will need." BA has seen its data volume grow by 50% per year.

Partners too As part of the deal, Teradata's professional services team will support British Airways during the implementation of the data warehouse. The platform is already used by six of the world's nine leading airlines, including Qantas and American Airlines - British Airways' partners in the "oneworld" alliance.