British Gas joins the Nectar programme

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By: Wise Marketer Staff |

Posted on October 5, 2010

British Gas joins the Nectar programme

The UK-based Nectar coalition loyalty scheme has signed up national energy supplier British Gas as the programme's new partner for the utility sector, beginning in early 2011.

British Gas will provide a variety of ways for customers to collect points, and more than 12 million British Gas customers will have the opportunity to collect Nectar points and benefit from Nectar's range of rewards.

Points earning opportunities will range from quarterly points - just for remaining a British Gas customer - through to bonus points for switching to direct debit or paperless billing, as well as for taking up additional services.

"This partnership is an important milestone for Nectar and we are delighted to welcome such a significant brand into the programme starting in 2011," said Jan-Pieter Lips, managing director for Nectar. "More Nectar members will soon be able to earn points from their utilities and we anticipate it will also lead to a significant number of new collectors."

The programme's existing energy partner, EDF Energy, will stop issuing Nectar Points from 31st December 2010.

Owned by Groupe Aeroplan, Nectar currently claims membership of more than 50% of the UK's households. Since Nectar's launch in 2002, over 1.5 billion worth of rewards have been redeemed by collectors, including money off shopping, travel, and general merchandise.

Members can collect points when shopping for groceries, DIY, holidays, paying household bills, buying petrol, servicing their car, and of course shopping online through the Nectar eStore which provides access to some 450 online retailers.

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