Burger King New Zealand launches loyalty app

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By: RickFerguson |

Posted on January 1, 2016

Tillster, a provider of digital ordering and engagement products and services for the restaurant industry, has recently introduced Burger King New Zealand's first-ever mobile loyalty and couponing platform.

Developed in partnership with Burger King local master franchisee, Antares Restaurant Group Limited, the platform showcases hyper-local offerings and provides customers with personalised, rewards-based, opportunities to save.

New Zealand customers can now engage with Burger King at home and on the go, utilizing special coupons based on user preferences and redemptions of "crowns" that accumulate with each purchase. Burger King guests can elect to "save" crowns and get a higher value item or redeem quickly and start earning toward their next redemption. Adding further flexibility, the application rewards customers with each visit and uses coupons to drive behaviors at certain times or around certain products.

In addition, users will be receiving messages through Tillster's new Mobile Engagement Tool, which allows Burger King to send "smart" and personalised messages to guests to drive engagement. In addition to being personalised to their food choices and name, the tool is also able to send these messages at times that guests are most likely to engage with the app, increasing usage and, ultimately, satisfaction.

"This first step into personalising transaction level data, allowing us to connect 1-to-1 with our growing customer base, is the first step in becoming the most connected QSR brand in the market," said James Woodbridge, General Manager of Marketing for Antares Restaurant Group. "And, by rewarding frequent customers with relevant and customized incentives to come back, we can better understand guest behaviors for future programmes."

Available now via iOS and Android, the Burger King New Zealand ordering app offers a consistent user experience across various channels - including the web, mobile devices and tablets. Tillster is currently enabling nearly a million guest interactions a day for over 40 global and regional brands such as Boston Market, Burger King, California Pizza Kitchen, The Coffee Bean & Tea Leaf, Domino's, Jack in the Box, KFC, McAlister's Deli, Pizza Hut and Taco Bell.

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