Buy and Fly! launches loyalty credit card in Ireland

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By: Wise Marketer Staff |

Posted on January 29, 2007

Buy and Fly! launches loyalty credit card in Ireland

Landround, the operator of the UK and Ireland-based 'Buy and Fly!' travel, leisure and lifestyle rewards programme, has joined forces with MBNA Europe Bank to launch a new co-branded Buy and Fly! rewards credit card in Ireland.

The new Buy and Fly! Credit Card allows cardholders to earn reward points every time they make a card purchase, at the rate of 1 Buy and Fly! point for every €10 spent (approx. US$12.90), along with an additional 500 points upon the first card purchase (if it is made within 90 days of card issuance).

Redemption options The cardholder has the option to instantly redeem those 500 bonus points, for example for a return flight to the UK. Collectors can also double dip by purchasing goods from Buy and Fly! programme partners (such as the supermarket chain Tesco, Heatons, Sportsworld, O2 Stores, or Choice Hotels), and paying with their Buy and Fly! credit card.

According to Colin Gibson, chief executive for Landround plc, "2007 should be a significant year in the development of Buy and Fly! in Ireland, and we are very happy to have enhanced the programme with this MasterCard."

Programme availability The popular Buy and Fly! programme is operated by Landround in the Republic of Ireland, the United Kingdom, and Sweden, and is also available under the name 'Compra y Vuela' in Spain.

Partners issuing points under the programme in Ireland now include MBNA, Tesco Ireland, Heatons, Sportsworld, Choice Hotels (Clarion, Quality and Comfort brands), O2 stores, ESB, Tierneys, Classic Furniture, Ask Chilli and Mari Mina Healthcare.

For additional information: ·  Visit Buy and Fly! Ireland at ·  Visit Landround at