Cali Maintains Industry's Highest Customer Loyalty Score

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By: Wise Marketer Staff |

Posted on May 10, 2019

The omnichannel building products company measures a Net Promoter Score of 81 -- far higher than the flooring and decking industry standard.

San Diego, CA, April 30, 2019 (GLOBE NEWSWIRE) -- Cali, the direct-to-consumer and omnichannel leader in both flooring and decking, has hit an all-time high Net Promoter Score of 81, setting it far above its competition in the building products industry. This metric gauges not just customer satisfaction, but loyalty as well. 

Cali measures its NPS by regularly administering a survey to customers 28 days after a purchase. The score is an industry standard metric derived by asking customers, on a scale of zero to 10, how likely they are to recommend a product or service to a friend or colleague. Those who grant a nine or 10 rating are considered “promoters.” Those who give a seven or eight are considered “passives,” and those who give a zero through five are “detractors.”

Cali's 'best in class' Net Promoter Score is a reflection of the care the company takes in supporting not just its customers but team members as well. National Online Sales Director, Chris Veety, (seen here with his sidekick, Beasely) says, "I've been with Cali for over a decade now, and that's due in big part to the kind of honest, authentic relationship we've built with our clients. There's mutual trust and loyalty between them and me, and also between myself and the company. We've all found success in having each other's back."

Cali's Net Promoter Score of 81 comes as a result of providing expert guidance customized to each customer and project. The 'best in class' number also reflects the success the company has had in manufacturing high quality building products like this Delphi Hickory engineered hardwood flooring from the new Odyssey Collection.

The final score is calculated by subtracting the percentage of detractors from the percentage of promoters. According to global NPS standards, anything above a zero is considered to be good, anything above 50 is excellent, and anything above 70 is best in class.

For the 22nd straight month, Cali has remained in the “best in class” range with scores over 70. The current score of 81 reflects the extra care the company takes in creating a positive customer experience from start to finish.

To learn more about the Cali Net Promoter Score, visit

Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.

About Cali 
Cali’s mission is to make a difference today for a more sustainable future tomorrow.  Based in San Diego, California, the omnichannel home improvement platform develops and supplies flooring, decking, and other high quality products that offer beautiful, eco-minded alternatives to traditional materials. Cali provides an ever-expanding range of collections including bamboo, European oak, eucalyptus, luxury vinyl, and engineered flooring, composite decking, fencing, and plywood -- all while delivering the industry’s best customer experience. Founded in 2004 and recognized as an Inc. 5000 Fastest Growing Company for 10 consecutive years, Cali models how individuals, businesses, and communities can implement modern design along with structural strength and environmental integrity. Products are available directly from Cali Bamboo or through Lowe’s, Petco, True Value, Ace Hardware, and top building materials dealers across the country.

Laura Nieto
                    Cali Bamboo

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