Transformational Leader with Three Decades of Loyalty and Fintech Expertise to Drive AI-Powered Customer Engagement Across Europe
LONDON, ENGLAND -- September 11, 2025 -- Capillary Technologies, the global leader in AI-powered loyalty solutions, today announced the appointment of Jan-Pieter (JP) Lips as President Europe. This strategic leadership addition positions Capillary at the forefront of shaping the future of loyalty in Europe, as brands increasingly seek to build lasting customer relationships.
Lips is a transformational leader who has shaped Europe’s loyalty landscape for more than three decades across retail, payments, and coalition loyalty. A pioneer in the industry, he began his career with the Air Miles coalition in the Netherlands before becoming a co-founder of the groundbreaking Nectar loyalty program in the UK, which enrolled half of Britain’s households within just one year. He later served as Managing Director of Nectar and President of Aimia EMEA, overseeing operations across Europe, the Middle East, and India.
His career then pivoted into fintech, with leadership roles at global payments leader Adyen and as CEO of DNA Payments, demonstrating his ability to anticipate and navigate technological disruption across industries. After years in fintech, Lips is excited to return to his core passion: customer loyalty and data-driven marketing.
“I’m glad to join Capillary, the clear market leader in AI-powered loyalty, at this pivotal moment,” said Lips. “Having built loyalty programs that reached tens of millions of consumers and led fintech innovations processing billions in transactions, I see extraordinary potential in Capillary’s capabilities and global product philosophy. The European market is primed for brands that can harness Capillary’s industry-leading technology to create genuinely predictive, emotionally intelligent customer relationships.”
“JP embodies the forward-thinking leadership required to navigate the future of customer loyalty in Europe,” said Anant Choubey, COO of Capillary Technologies. “As loyalty programs evolve into intelligent business engines powered by AI, JP’s unique blend of loyalty expertise and fintech innovation will be instrumental in helping European brands unlock the full potential of predictive customer loyalty and engagement.”
Capillary already powers loyalty for more than 15 Fortune 500 companies worldwide, partnering with leading brands such as Tata Digital, Shell, Dell, Vodafone, Santander, C&A, Indigo, and Hertz. With a growing presence in Europe, the appointment of Jan-Pieter Lips as President will further accelerate this momentum and strengthen Capillary’s business across the region.
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