Capillary Technologies turns 15; Elevates COO Anant Choubey and CCO Sridhar Bollam to Co-Founder Position

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Wise Marketer Staff

Posted on August 16, 2023

Bengaluru, India - August 16, 2023

Capillary Technologies, a global leader in cloud-based loyalty tech solutions, turned 15 this year and at the Foundation Day, announced the elevation of Anant Choubey and Sridhar Bollam to the position of Co-Founder. Anant and Sridhar have been an integral part of Capillary's journey since 2010, serving as the Chief Operating Officer and Chief Customer Officer, respectively. They have contributed significantly to Capillary's growth and success over the past 15 years.

Anant's exceptional leadership and strategic vision have been pivotal in shaping Capillary Technologies into a renowned industry player. His dedication to driving innovation and fostering a culture of excellence within the organization has been instrumental in steering the company toward becoming the best loyalty player in the world.

Sridhar has climbed up through the ranks and commands respect throughout the organization. His focus on customer excellence and delivering genuine value to customers has helped Capillary build trust amongst enterprise brands.

Both Anant and Sridhar are IIT Kharagpur graduates; Anant started his career with Procter & Gamble while Sridhar held consultancy roles before joining Capillary as VP of Analytics. Their invaluable experience driving customer loyalty and retention has been seamlessly integrated into Capillary's products and services, enhancing the company's ability to cater to diverse business needs across various sectors.

Aneesh Reddy, founder & MD of Capillary Technologies said, “Anant and Sridhar have been nothing less than a co-founder, right from the onset. They’ve taken charge of whichever role they take up and excelled in it! Anant with the entire profitability drive in the last couple of years and with Sridhar as the Chief Customer Officer in the US, we’ve been able to turn things around after COVID. We tremendously value their role in the organization and I’m sure the company will continue to thrive under their leadership.”

Anant Choubey expressed his gratitude, saying, "It has been an incredible journey with this exceptional team, and I am excited about the opportunities that lie ahead. I look forward to continuing our pursuit of excellence and strengthening our standing in the global loyalty technology space. I am also keen on helping build a culture where people grow beyond work with our Inner Peace Initiative."

Sridhar Bollam shared, “Capillary has been family right from the onset. Roles and designations haven’t really mattered because the vision and mission have always been larger than anything else! We have great momentum behind our backs and are looking forward to gaining a larger share of this massive customer loyalty and engagement market.”

Sameer Garde, CEO of Capillary said, "It is with great pride that we announce the elevation of Anant Choubey and Sridhar Bollam to the esteemed position of Co-Founders at Capillary Technologies. Their exceptional contributions and unwavering commitment have been instrumental in our journey thus far. Anant's strategic prowess and Sridhar's customer-centric approach have played pivotal roles in shaping Capillary's success. As we forge ahead, their leadership will undoubtedly drive our mission to new heights of innovation and global impact."

About Capillary Technologies:

Capillary Technologies is global loyalty technology solutions company with a presence across the United States, India, the Middle East, and South East Asia. Capillary offers end-to-end loyalty programs, a comprehensive view of consumers, and unified, cross-channel strategies that deliver a real-time omnichannel, personalized, and consistent experience for customers. Powering 100+ loyalty programs, across 30+ countries, Capillary works with 250+ brands including the likes of Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, and Kanmo Group. With a massive reach of 1Bn+ consumers and processing 5Bn+ annual transactions, the company has the backing of Warburg Pincus, Sequoia Capital, Avataar Ventures, and Filter Capital. For more information, visit

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Jubin Mehta