Carlson & Enpocket partner up for mobile marketing
In the US, Carlson Marketing and mobile marketing company Enpocket have formed a strategic partnership through which Enpocket's technology and services will drive new mobile components of Carlson's marketing services, worldwide.
Under the new partnership, Carlson Marketing will incorporate the Enpocket platform throughout its range of marketing services to offer integrated mobile marketing solutions to its customer base, covering areas including loyalty marketing, employee recognition, and event marketing.
But beyond this technology platform integration, the two companies say they will also develop a core messaging product, a proprietary benchmark, and thought leadership on the subject of loyalty marketing via mobile devices.
A mobile marketing future According to Douglas Rozen, Carlson Marketing's vice president of interactive marketing, "As we strive to help our clients create two-way dialogue and build lasting relationships with their customers, channel partners and employees, we are making significant investments around the mobile device. We feel this will become one of the most important channels within the interactive marketing mix."
Enpocket's president and CEO, Mike Baker, added: "The products created under this alliance will help some of the largest companies in the world expand their customer touch points to the mobile device."
For additional information: · Visit Carlson at http://www.carlsonmarketing.com · Visit Enpocket at http://www.enpocket.com