Carlson Goldpoints Plus loyalty credit card launched

WM Circle Logo

By: Wise Marketer Staff |

Posted on July 21, 2006

Carlson Goldpoints Plus loyalty credit card launched

Bank of America has launched a new loyalty points-based credit card in partnership with Carlson Hotels Worldwide - the Goldpoints Plus Visa card, which offers cardholders Gold Points for all purchases made with the card.

As part of the card's launch campaign, new cardholders who make their first purchase with the card by 31st July 2006 will earn a 20,000 Gold Points bonus, while cardholders making their first purchase after that will earn a 10,000 Gold Points bonus.

Earning points Cardholders earn 3 Gold Points for every US$1 spent on purchases with the card, plus 2,000 bonus points for any qualifying hotel stay at more than 900 participating Carlson hotels (under the Radisson Hotels & Resorts, Park Plaza Hotels & Resorts, Country Inns & Suites By Carlson and Park Inn brands). Those booking their stay online can earn an extra 1,000 points.

Redemptions and tiers In terms of redemption levels, free one-night stays at Carlson hotels begin at 15,000 points. However, programme members only need to earn 5,000 Gold Points per year to earn Silver Elite status, or 10,000 points per year for Gold Elite status. Silver tier members benefit from a 25% point bonus for points earned on qualifying hotel stays, while Gold tier members earn an extra 50% for such stays.

Members can also earn and redeem points through Gold Points Reward Network with an array of award options such as free hotel stays, dining, gift certificates, and merchandise options from major brands. Carlson restaurant and cruise operations, including T.G.I. Friday's restaurants and the luxury cruise line Regent Seven Seas Cruises, are also part of the network.

Enrolment Guests can enrol in Goldpoints Plus at any Carlson hotel in the United States, Canada, the Caribbean, Mexico, Central and South America or at the programme's web site, or at any participating Carlson hotel brand's web site.

More Info: