Catalina Marketing unveils its new brand strategy

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By: Wise Marketer Staff |

Posted on February 22, 2003

Catalina Marketing unveils its new brand strategy

Catalina Marketing, known for its real-time, behaviour-based marketing systems, is to adjust its corporate brand strategy by introducing a consolidated brand and logo for its previously separate divisions.

The new strategy involves a new brand architecture, bringing subsidiaries previously known as Health Resource Publishing, Market Logic, and Alliance Research under the Catalina Marketing brand.

Health Resource Publishing is to become 'Catalina Health Resource', while Market Logic becomes 'Catalina Marketing Direct Marketing Services', and Alliance Research becomes 'Catalina Marketing Research Solutions'. All brand subsidiaries now carry the same corporate logo.

"Twenty years ago, Catalina Marketing began targeting change as a point-of-sale coupon company," said Catalina's chairman, Dan Granger. "This change brings more clarity to the breadth and depth of services available to our clients."

The group's operating divisions will continue to develop in their respective areas under the Catalina Marketing brand name.

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