Catalina's marketing network expands across the US
Catalina is expanding its network to multiple retailers throughout the Midwest, Northeast and Southwest of the US. The contracts with Nash Finch Company, Minyard Food Stores, Gristede's Foods and Spartan Stores' 'The Pharm Stores' expands the reach of the marketing network by over 540 stores.
The Catalina Marketing Network uses UPC-based scanners to target and communicate with consumers at supermarket checkouts based on purchase behaviour. Communications may include sampling, advertising, couponing and loyalty programmes depending on the retailer or brand objectives.
The network expansion extends the reach of Catalina's packaged goods manufacturers to more customers, building more relationships between manufacturer brands, consumers and retailers.
"Building and maintaining profitable customer relationships is particularly important to the independent retailers we service," said Ron Marshall, CEO of Nash Finch Stores. Charlie Burns, senior vice president of marketing for Minyard Food Stores, added, "It's crucial that we are able to treat our customers as individuals. The network enables us to do just that by communicating with each customer on a one-to-one basis."
The network is also being expanded into more than 600 Sav-on and Osco drug stores throughout the US, following a recent agreement with Albertson's. The deal will enable Albertson's to deliver relevant, one-to-one communications and targeted offers to its drug store customers at the time of checkout.