Customer Engagement

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MinisoLove’s Gamified Engagement Program Dramatically Exceeds Targets

Wise Marketer Staff June 20, 2022

75% of the Hard-Won Gamers on Android are Lost After a Month

Wise Marketer Staff June 10, 2022

How e.l.f. Is Turning Zero Party Data Into a Competitive Advantage

Wise Marketer Staff May 27, 2022

1-800-FLOWERS.COM, Inc. Celebrates Pride Month

Wise Marketer Staff May 19, 2022

Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads?

The Majority of Social Media Ads Reach Only 5% of Their Target Audience, Sotrender’s Research Shows

Wise Marketer Staff May 12, 2022

Axonius Highlights the Human Side of Cybersecurity Complexity Through Partnerships with World Champion Simone Biles and CrossFit Champion Amy Bream

Wise Marketer Staff April 28, 2022

Personalization & Emotional Loyalty Are the Future of Customer Engagement, According to Antavo’s 2022 Regional Customer Loyalty Reports

Wise Marketer Staff April 28, 2022

California Fish Grill Picks Mobivity’s SmartMessage™ to Connect with Diners through Personalized Text Message Marketing

Wise Marketer Staff April 28, 2022

Sparkfly and Bojangles Partner to Transform Brand’s Personalized Mobile App and Digital Dining Experience

Wise Marketer Staff April 13, 2022

Organizations, such as Kate Spade, should care about first-party data when thinking about loyal customers.

Using First Party Data To Enhance Customer Experience Within Your Loyalty Program & Beyond

Wise Marketer Staff April 6, 2022

Did you know a stricter ID verification process can improve your customer experience and security?

Top Reasons Why Stricter ID Verification Is Helpful for Business

Wise Marketer Staff February 18, 2022

A zero-party data strategy is one of the best ways to collect data points that go beyond the first-party data you can passively collect through forms or purchase data.

Don’t Be a Data Hog: Enrich Your Existing Data

Wise Marketer Staff February 11, 2022

CM Group and Cheetah Digital Finalize Merger, Leverage the Power of Zero-Party Data to Drive Lifetime Value for Customers

Wise Marketer Staff February 11, 2022

Consumers Gave You Their Data, What Will You Give Them?

Wise Marketer Staff January 26, 2022

4 Common Loyalty Program Scams, and How To Prevent Them

Jenn McMillen December 21, 2021

MoEngage Raises Additional Funding of $30M led by Steadview Capital, Achieves 120% Growth YoY

Wise Marketer Staff December 9, 2021

Why Is Loyalty Fraud on the Rise?

Wise Marketer Staff November 30, 2021

What Is Hiding in Your Data? Demand for a Smarter Approach to Online Fraud Detection Accelerates Growth at Pasabi

Wise Marketer Staff November 30, 2021

Zero Party Data is important because it constitutes a direct connection with the customer.

The Role of Zero Party Data in the Future of Loyalty Marketing

Wise Marketer Staff October 26, 2021

A Brand Marketers’ Responsibility: Building Trust

Wise Marketer Staff October 19, 2021

Companies like data — they love it — but their relationships with it can be pretty complicated.

Determining Your Best Data Fit: For Engagement, Relevancy, and Sanity

Jenn McMillen October 15, 2021

Dezerved Partners With Sixt To Offer Exclusive Rewards and Experiences To Loyal Customers

Wise Marketer Staff September 9, 2021

The Missing Links in Customer Data Protection

Wise Marketer Staff August 12, 2021

The highest scoring player of Chipotle's Race to Rewards Exchange video game will win a Tesla Model 3!

Chipotle Leverages Gamification To Promote Rewards Exchange

Wise Marketer Staff June 29, 2021

MoEngage Research Reveals Global Consumers Want More Personalization from Brands

Wise Marketer Staff June 21, 2021

Customer Engagement

MinisoLove’s Gamified Engagement Program Dramatically Exceeds Targets

75% of the Hard-Won Gamers on Android are Lost After a Month

How e.l.f. Is Turning Zero Party Data Into a Competitive Advantage

1-800-FLOWERS.COM, Inc. Celebrates Pride Month

The Majority of Social Media Ads Reach Only 5% of Their Target Audience, Sotrender’s Research Shows

Axonius Highlights the Human Side of Cybersecurity Complexity Through Partnerships with World Champion Simone Biles and CrossFit Champion Amy Bream

Personalization & Emotional Loyalty Are the Future of Customer Engagement, According to Antavo’s 2022 Regional Customer Loyalty Reports

California Fish Grill Picks Mobivity’s SmartMessage™ to Connect with Diners through Personalized Text Message Marketing

Sparkfly and Bojangles Partner to Transform Brand’s Personalized Mobile App and Digital Dining Experience

Using First Party Data To Enhance Customer Experience Within Your Loyalty Program & Beyond

Top Reasons Why Stricter ID Verification Is Helpful for Business

Don’t Be a Data Hog: Enrich Your Existing Data

CM Group and Cheetah Digital Finalize Merger, Leverage the Power of Zero-Party Data to Drive Lifetime Value for Customers

Consumers Gave You Their Data, What Will You Give Them?

4 Common Loyalty Program Scams, and How To Prevent Them

MoEngage Raises Additional Funding of $30M led by Steadview Capital, Achieves 120% Growth YoY

Why Is Loyalty Fraud on the Rise?

What Is Hiding in Your Data? Demand for a Smarter Approach to Online Fraud Detection Accelerates Growth at Pasabi

The Role of Zero Party Data in the Future of Loyalty Marketing

A Brand Marketers’ Responsibility: Building Trust

Determining Your Best Data Fit: For Engagement, Relevancy, and Sanity

Dezerved Partners With Sixt To Offer Exclusive Rewards and Experiences To Loyal Customers

The Missing Links in Customer Data Protection

Chipotle Leverages Gamification To Promote Rewards Exchange

MoEngage Research Reveals Global Consumers Want More Personalization from Brands

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