What follows is an interview with Len Llaguno, Founder & Managing Partner of Kyros Insights. Len has established himself as the go-to-guy...
For marketers, loyalty programs present a wealth of opportunity; you can turn your customers into lifelong evangelists and gather crucial info about...
A famous statistician once said, “All models are wrong, but some are useful.” This could not be truer for loyalty program models...
[Editor’s Note: Wise Marketer brings you the face-to-face with the brightest minds in the customer engagement and loyalty business. We connect you...
There are no two ways about it: the economics of loyalty programs are hard to manage. Harder, still, is making decisions that...
For many accounting professionals, understanding the loyalty program as a liability to the company is hard to avoid given the massive program...
New rules and outdated practices are making loyalty finance and program accounting harder. Managed well, a customer loyalty rewards program (think airline...