The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Loyalty Finance

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BrandMaker ‘PULSE’ Reveals Financial and Workflow Management a 2021 Priority for Global Marketing Organizations

Majority of Global Marketing Organizations Expect to do More with Less Budget ATLANTA, November 19, 2020: BrandMaker, the leading innovator in Marketing...
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Loyalty Liability and Small Business: Answers From an Expert

What follows is an interview with Len Llaguno, Founder & Managing Partner of Kyros Insights. Len has established himself as the go-to-guy...
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All You Need to Know About Customer Loyalty Program Accounting

For marketers, loyalty programs present a wealth of opportunity; you can turn your customers into lifelong evangelists and gather crucial info about...
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Loyalty Program Liability Management in the Age of COVID-19

A famous statistician once said, “All models are wrong, but some are useful.” This could not be truer for loyalty program models...
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Everything You Need to Know About Loyalty Program Liability

[Editor’s Note: Wise Marketer brings you the face-to-face with the brightest minds in the customer engagement and loyalty business. We connect you...
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Loyalty Finance Part 3: Seven Tactics to Maximize Loyalty Program Value

There are no two ways about it: the economics of loyalty programs are hard to manage. Harder, still, is making decisions that...
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Loyalty Finance Part 2: Loyalty Programs – A Liability or an Asset?

For many accounting professionals, understanding the loyalty program as a liability to the company is hard to avoid given the massive program...
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Loyalty Finance Part 1: Liability Lessons for a Smarter Loyalty Program

New rules and outdated practices are making loyalty finance and program accounting harder. Managed well, a customer loyalty rewards program (think airline...

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