The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Finance
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1.1KLoyalty Finance Part 3: Seven Tactics to Maximize Loyalty Program Value
There are no two ways about it: the economics of loyalty programs are hard to manage. Harder, still, is making decisions that...
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1.3KLoyalty Finance Part 2: Loyalty Programs – A Liability or an Asset?
For many accounting professionals, understanding the loyalty program as a liability to the company is hard to avoid given the massive program...
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1.4KLoyalty Finance Part 1: Liability Lessons for a Smarter Loyalty Program
New rules and outdated practices are making loyalty finance and program accounting harder. Managed well, a customer loyalty rewards program (think airline...