The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Loyalty Finance

Press Release covering Customer Loyalty and related news.

Press Release covering Customer Loyalty and related news.

BrandMaker ‘PULSE’ Reveals Financial and Workflow Management a 2021 Priority for Global Marketing Organizations

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Loyalty Liability and Small Business: Answers From an Expert

What follows is an interview with Len Llaguno, Founder & Managing Partner of Kyros Insights. Len has established himself as the go-to-guy...
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All You Need to Know About Customer Loyalty Program Accounting

For marketers, loyalty programs present a wealth of opportunity; you can turn your customers into lifelong evangelists and gather crucial info about...
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Loyalty Program Liability Management in the Age of COVID-19

A famous statistician once said, “All models are wrong, but some are useful.” This could not be truer for loyalty program models...
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Everything You Need to Know About Loyalty Program Liability

[Editor’s Note: Wise Marketer brings you the face-to-face with the brightest minds in the customer engagement and loyalty business. We connect you...
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Loyalty Finance Part 3: Seven Tactics to Maximize Loyalty Program Value

There are no two ways about it: the economics of loyalty programs are hard to manage. Harder, still, is making decisions that...
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Loyalty Finance Part 2: Loyalty Programs – A Liability or an Asset?

For many accounting professionals, understanding the loyalty program as a liability to the company is hard to avoid given the massive program...
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Loyalty Finance Part 1: Liability Lessons for a Smarter Loyalty Program

New rules and outdated practices are making loyalty finance and program accounting harder. Managed well, a customer loyalty rewards program (think airline...

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