The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Finance
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203All You Need to Know About Customer Loyalty Program Accounting
For marketers, loyalty programs present a wealth of opportunity; you can turn your customers into lifelong evangelists and gather crucial info about...
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327Loyalty Program Liability Management in the Age of COVID-19
A famous statistician once said, “All models are wrong, but some are useful.” This could not be truer for loyalty program models...
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376Everything You Need to Know About Loyalty Program Liability
[Editor’s Note: Wise Marketer brings you the face-to-face with the brightest minds in the customer engagement and loyalty business. We connect you...
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1.5KLoyalty Finance Part 3: Seven Tactics to Maximize Loyalty Program Value
There are no two ways about it: the economics of loyalty programs are hard to manage. Harder, still, is making decisions that...
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1.7KLoyalty Finance Part 2: Loyalty Programs – A Liability or an Asset?
For many accounting professionals, understanding the loyalty program as a liability to the company is hard to avoid given the massive program...
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1.8KLoyalty Finance Part 1: Liability Lessons for a Smarter Loyalty Program
New rules and outdated practices are making loyalty finance and program accounting harder. Managed well, a customer loyalty rewards program (think airline...
