Cendant launches major travel rewards scheme

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By: Wise Marketer Staff |

Posted on March 18, 2004

Cendant launches major travel rewards scheme

Cendant Corporation has launched a new travel rewards loyalty programme called 'TripRewards', which allows leisure travellers to earn loyalty points or airline miles from their hotel stays, car rentals, and other retail purchases.

TripRewards kicks off with 6,000 hotels worldwide, 49 point-issuing partners, and more than 140 point-redemption options.

Earning points The programme's 'open earning' structure allows for fast point accumulation when members stay at Cendant-franchised hotels, or hire Avis or Budget rental cars, purchase tax services from Jackson Hewitt, or purchase everyday products and services from other programme partners.

Redeeming points Programme members can redeem their points for either hotel stays (with no blackout dates) or partner rewards, including airline tickets, resort vacations, electronics, home appliances, sporting goods, movie and theme park tickets, and gift certificates from 46 retailers and restaurants.

TripRewards members may choose to earn either TripRewards points, airline miles, or rail points for their hotel stays, ans a web-based system allows them to check or redeem points 24 hours a day.

Infrequent travellers targeted The programme specifically targets leisure travellers, who typically do not travel frequently and cannot gain enough points in other programmes to redeem rewards.

"TripRewards gives leisure travellers the same opportunity as frequent business travellers to earn points or airline miles quickly and enjoy world-class benefits," explained Steven Rudnitsky, Cendant's hotel group chairman and CEO. "TripRewards offers a unique opportunity to introduce our brands to new travellers and show existing customers that we appreciate and value their business."

Members upgraded In addition to the 1.7 million original consumers who have been transitioned from existing Cendant lodging loyalty programmes to TripRewards, Cendant's two vacation ownership brands, Fairfield Resorts and Trendwest Resorts, are also to begin introducing time-share owners to the programme later in 2004.

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